We are so happy to announce one of the most fun and creative collaborations that we’ve done all year!
This year, West Elm partnered up with the American Society for the Prevention of Cruelty to Animals (ASPCA) to create holiday ornaments and tea towels inspired by some of Instagram’s most popular pets, including Cookie! For every product sold, West Elm will donate $1 to the ASPCA!
We started working on this collaboration over a year ago, and the process involved many meetings and sniffings. The Director of Accessories/Lighting Don Macciocca and the VP of Textiles Nancy Tseui were very appreciative of Cookie’s valuable insights and had a great time discussing the project with him during their meetings. After sketches drawn by illustrator Rachel Kozlowski were approved, the West Elm design team created the final ornaments and tea towels that are to be sold online and in stores.
Cookie took up residence in west elm president Jim Brett’s office. He’s about to get down to business.
Don Macciocca and Nancy Tsuei walk Cookie through our ASPCA collection.
Cookie was sure to provide constructive criticism.
In West Elm’s design library, Cookie goes over the final concepts for our ASPCA collection. He approves.
Cookie with his felt counterpart.
The final ornaments! Clockwise from top left: Kokoro + Chibi, Cookie, Hamilton The Hipster Cat, Nala Cat, and Manny The Frenchie
Tea Towels featuring our Insta-famous furry friends!
If you want to help, purchase an ornament and stop by any participating West Elm store on November 5, from 6:00pm to 8:00pm to get a photo taken with your pet. For every photo taken in-store and tagged using #westelmxaspca on November 5, West Elm will donate one additional dollar to the ASPCA, up to $5,000! Attendees will also receive a 20 percent promotional code for minted.com to order their personalized holiday cards.
To say hi and a take a picture together with Cookie, stop by the West Elm store in Chelsea, NYC on November 5, from 6:00pm to 8:00pm at our meet and greet event!
